SEI in the field

The work
behind the line.

Our team works with owners and contractors to develop demand, then helps distributors support it. These are examples from the field.

Wisconsin · Superior Radiant Products

Start with the people
choosing the heat.

Pinseekers

Todd Montgomery met with Pinseekers’ owner and personally delivered product from the manufacturer to the distributor. SEI worked with the business and its contractors on product education and the heating application, helping develop sales through distribution.

Meet Todd Montgomery

Holiday

SEI worked with Holiday and its contractors in a similar way: explain the heating application, train the people using the product and direct the business through the distributor. SRP systems are installed at multiple Holiday locations in Wisconsin.

Our work with commercial contractors also includes guidance on where radiant tube heaters fit, along with sizing and installation training.

Read the SRP growth story Our Wisconsin team

Illinois & northwest Indiana · EWC

Building EWC’s
zoning business.

SEI and EWC’s Sonny Milby visited contractors and distributors across Illinois and northwest Indiana to develop zoning-control business. The combined regional effort led to two new distributor partnerships.

At Steffen Heating in Effingham and Bratcher Heating in Bloomington, contractor sessions focused on expanding retrofit zoning work. Both training locations are in Illinois.

EWC zoning-control training with the Steffen Heating team in Effingham, Illinois — **Steffen Heating**Effingham, Illinois

EWC zoning presentation with the Bratcher Heating team in Bloomington, Illinois — **Bratcher Heating**Bloomington, Illinois

Our Indiana work Our Illinois work How we train

Product literature and equipment demonstration table at a Down River Refrigeration Supply counter day in Michigan — Counter-day setup at Down River Refrigeration Supply.

Michigan · Distributor counter days

A product conversation
at the counter.

Zach Ziroll hosted counter days at multiple Down River Refrigeration Supply locations to meet new contractor contacts and work with the distributor’s existing customers.

Equipment discussions and product training gave contractors a chance to ask questions about the applications they see in the field. The aim was to help them identify opportunities for more profitable work.

Zach’s experience at Robertson Heating Supply and Johnstone Supply gives him a branch-level understanding of the people selling and supporting a line.

Our Michigan work Meet Zach Ziroll

Chicago · Contractor & apprentice education

Put the product
in their hands.

Sean Trudeau joined ILLCO and ENFRA for a Chicago lunch-and-learn. His field work also includes a metal-to-metal sealing fitting demonstration for service apprentices at Sheet Metal Workers’ Local 265.

These sessions bring product questions directly to the people selling, servicing and installing the equipment.

Meet Sean Trudeau Our Illinois team

Sean Trudeau with an ILLCO colleague during the Chicago lunch-and-learn visit — Sean with an ILLCO colleague during the Chicago visit.

Let’s talk

Where does your line need support?

Tell us about your distribution and the contractors you want to reach. We’ll discuss how our team can help.

Discuss representation

Send a short introduction. Or call (952) 944-0773.