The territory, the people and how we grow a line. A few answers before we talk about your business.
SEI covers Minnesota, Wisconsin, Illinois, North Dakota, South Dakota, Michigan and Indiana. Eight people make up the agency: seven in the field and one in inside sales. The headquarters is in Eden Prairie, Minnesota.
Our territory map shows who covers each state, with a profile for every member of the team.
Yes. SEI brings a seven-state field team and shared inside sales support into one agency relationship. The states we represent for your particular line depend on the product, your existing arrangements and the markets you want to develop. We work through that fit together before agreeing on coverage.
Todd Montgomery leads SEI’s eastern expansion. He brings HVAC distribution experience from Ferguson and First Supply, and relationships with distributors and contractors across Wisconsin and Illinois. Sean Trudeau serves Illinois and Indiana with experience in bid/spec representation, manufacturer sales and mechanical contracting, plus relationships with Chicago-area contractors and engineers.
Zach Ziroll leads Michigan and also covers Indiana. His background at Robertson Heating Supply and Johnstone Supply includes counter operations, territory sales and branch management.
We look for distributors that can stock the product, support its applications and reach the contractors who will use it. That means understanding branch coverage, counter knowledge and technical depth before adding an account.
SEI works with distributor leadership and branch teams, using product training, branch visits and joint field calls to help the line earn a place in their business.
We show contractors where a product solves a problem, saves labor or material, or fits a changing application. Hands-on demonstrations and training give crews a reason to ask for the product at the counter.
Our work has included teaching heat-pump applications, explaining electronic-controls protection and helping distribution pursue commercial filtration opportunities. The approach changes with the product and the people buying it.
SEI trains contractor crews, distributor counter and sales teams, and inspectors on the products we represent. Sessions address product selection, application and installation, with room for hands-on questions.
The field team follows up at the branch and on the job. Brian Quittschreiber in inside sales supports quotes, product questions and follow-through across all seven states.
One HVAC controls line grew from $150,000 to $1 million in annual sales in SEI’s territory over three years. The result covers the broader line, supported by education on power protection and the value of compatible furnace boards in truck stock.
Our growth stories also cover HVAC equipment, commercial filtration and infrared heating. Each account explains what SEI did and identifies the scope of the result. Figures are reported by SEI; they describe past performance, not a forecast for a new line.
Tell us what you manufacture, which states you want to develop and how your line reaches the market today. Existing distribution, target applications and the obstacles your sales team is encountering give us a useful place to start.
From there, we can discuss product fit, coverage, contractor demand and the support the line needs.
Let’s talk
Tell us the line you want to grow and where you want to take it. We’ll discuss what working together could look like.
Discuss representationSend a short introduction. Or call (952) 944-0773.
