Training

Product knowledge that reaches the field.

We train the people who sell, install and inspect the products we represent. Sessions connect a product to its application, so contractors can make informed recommendations and distributors can support the demand.

Discuss training for your line

Contractors taking notes at a hands-on product demonstration, with the tools and fittings laid out on a table — Hands-on product training for contractors.

With contractor crews
At the shop or on the job site
Work through where the product fits, how it is installed and where it can save labor or material. Give crews room to handle the product and ask application questions.
At the distributor
Counter, inside sales, outside sales and technical teams
Prepare the people stocking and quoting the line for the questions contractors will ask. Connect product introductions with branch visits, counter days and field support.
Through tool demonstrations
Contractors and distributor teams
Show professional tools in the trade tasks they are built for, including sheet metal work, refrigeration service and copper tubing preparation.
With inspectors
Inspectors and contractors
Explain product applications where acceptance depends on the people inspecting the work. Brent Johnson’s CSST gas-piping launch in North Dakota included inspectors alongside contractors.

Contractors seated at tables in a classroom product session at a contractor’s training facility — Product training at a contractor’s classroom.

Contractors in high-visibility sweatshirts seated at tables for a session held inside a warehouse — A contractor session held inside a warehouse.

Distributors and contractors in the same room.

The counter staff who quote a line and the crews who install it hear the same application story. That is how a product introduction turns into stock on the shelf and requests at the counter.

Support after the session.

The field team follows up at the branch and on the job. Brian Quittschreiber’s inside sales desk supports quotes and questions while the team is on the road.

Let’s talk

Bring your product into the room.

Tell us the product, the audience and the territory. We’ll discuss a session with your distributor or contractor team.

Discuss training

Opens an email to SEI. Or call (952) 944-0773.

Product knowledge that reaches the field.

With contractor crews

At the distributor

Through tool demonstrations

With inspectors

Distributors and contractors in the same room.

Support after the session.

Bring your product into the room.