HVAC equipment · Growth story

HVAC equipment: from $1.5M to $10M.

$1.5M → $10M

Annual sales of the line in Minnesota, Wisconsin, Illinois, Indiana, North Dakota and South Dakota.

Duffey Lofts in Minneapolis, a multifamily application example
Duffey Lofts, Minneapolis. Multifamily application example; the sales result covers six states.

Published .

The opportunity

Contractors accustomed to gas-fired equipment needed to understand where heat pumps fit and how to apply them. In Minnesota, changing requirements and incentives created an education opportunity. The wider growth effort combined that application knowledge with distribution ready to stock and support the line.

The work

SEI worked with contractors and developers on equipment selection for multifamily applications. For a modular builder, the work included evaluating all-electric units that could be prewired before shipment, moving more equipment work into the factory. That application example describes the approach; it is not a separate quantified sales result.

What the result measures.

This manufacturer remains unnamed. The approved result covers Minnesota, Wisconsin, Illinois, Indiana, North Dakota and South Dakota—not Minnesota alone and not Michigan.

  • Relationship began in 2019
  • 98% growth in 2025
  • Over 80% growth in 2026, year to date

Figures are reported by SEI and describe past performance, not a forecast for a new line. The 2026 year-to-date figures are the owner-provided figures used in the October 2026 website release, not a live sales feed.

Let’s talk

What could this look like for your line?

Tell us your applications, your existing distribution and the markets you want to develop. We’ll start with the work your line needs.

Discuss representation

Send a short introduction. Or call (952) 944-0773.